After a long Corona break, KIA Deutschland GmbH held another major dealer convention in June 2023, to which all KIA partners nationwide were invited. The venue was the Showpalast in Munich, an extraordinary event location with great indoor and outdoor areas. The agency jaeger + haeckerhase gmbh from Düsseldorf was responsible for the creative concept and brought Kreativ Catering on board as a partner for the culinary implementation. The dealer convention lasted from early in the morning until late in the evening, which placed the highest demands on the culinary concept. The kick-off was celebrated outdoors, on the large open space in front of the show palace, the forge: relaxed, light lunch dishes from the pen of creative chef Vincenzo Neri met a contemporary street food ambience with air stream and coffee bikes. After lectures, strategy and a technically complex model presentation, the creative kitchen showed its skills: The focus at the various buffet stations was the topic of live cooking. The dishes were freshly prepared for the guests and of the highest standard. The end was made by moving candy wagons with all sorts of things from the confectionery.